(via Bloomberg video : http://www.bloomberg.com/video/google-s-risky-move-to-add-more-user-photos-to-ads-PO0KVJfnQZ21GDwxRkRATA.html)
Emily Chang : Is it a good move or dangerous move ?
Nicholas Thompson : It’s both, I mean it’s inadvertable, and Google makes money selling advertising, they have incredible data from users and they want to be able to using users’ picture and endorsement in front of those users friends, is a great way for their advertisers to get high value in their advertisement, so something Google gonna do is that something that Facebook has sort of done, so yes, it’s a good move they have to do, still get the money from it. It’s also dangerous though, it creaks some people out but Google to it’s great credit has made it’s very easy to opt out, has been pretty clear about what’s happening has told everybody what’s going on, on like what’s facebook has done in the past, but still, lots of the people are gonna opt out, who won’t opt out, so they are gonna to see picture in an advertisement and it’s gonna make them feel very weird because it’s not how they initially intended, whatever they said their company appear to elsewhere.
Emily Chan : Exactly, if you do opt out, you do get a sort of guilty message that said, when you disable the setting, your friends will be less likely to benefit from your recommendations. Nick, Yes, user are given the opportunity to opt out, but what about the people who realize that and don’t opt out simply because they don’t know.
Nicholas Thompson : Right, it’s funny, how do you know Emily, I am guessing because you opted out earlier today.
Emily Chan : no comment.
Nicholas Thompson : The people who don’t know how to opt out, it’s gonna be complicated, some of them will be thrilled, right, they will write little comment in Google+ and they like say Taylor guitar and running shoes, and they will be thrilled their little picture comes out in front of the other friends’ Google+ stream saying, you know, Joe loves A6 cute Taylor guitar, oh I think that’s cool, my pictures going out, my friends are seeing, I love these brand, associate with this brand. Another people will say, wait a second, that’s strange, that’s not what I meant, and wait, so A6 just pay Google money to use my picture of saying something, that’s a little strange too. So it’s gonna be a hard balance, Google gonna be made it for very easy for people to sort of quickly flag something, quickly opt out and so that the people who are frustrated by them are able to back out of it, there’s gonna be some tension.
Emily Chang: How does there compare to move Facebook has made in the past, regarding advertising, is that any different? is that better or more user-friendly?
Nicholas Thompson : Well, the way Facebook used to do, they will just change the term of services and suddenly think you thought you set the private setting is suddenly send to public setting or the thing you thought couldn’t be seen by advertiser, will suddenly see by advertiser. That’s changed, this is the old Facebook, the old Facebook was sort of changed the terms of service and suddenly oh my god what do my picture and my children doing there, ever since Facebook gated by the government, they have been much clearer, so Google is kinda of acting like the new Facebook, not the old Facebook in this case.
Emily Chang : So Nick how impactful it gonna to be? How many people are really using Google+?
Nicholas Thompson : we don’t know, I mean, to Google put out number, and there you know, extraordinary numbers, several hundreds million people are using Google+, some people using Google+ within services itself, other people using Google+ as Google+ login in Youtube, and another partner site, and another part of the Google empire. Google can make it very convincing case that even though you may not know what kind of people using Google+ , it’s growing quite rapidly and like android, it will suddenly take over the world. I personally using Google+ power users, because we use it at the New York all kind of work thing, I like, I like the circle feature and all that but it’s also the case that there aren’t not many people I know who aren’t using this service, so it’s hard to tell, it’s critic you say, it’s waste land and another people who say it’s going quickly pretty cool. So I think the jury still on it.