Twitter to Stop Counting Photos and Links in 140-Character Limit

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This article is from Bloomberg and translated to Chinese

Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.

Twitter公司正為它如何計算在推文(tweet)字符數量進行重大轉變,使用戶更自由地撰寫較長的消息。

The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.

據熟悉內情的人士透露,這家社交媒體公司很快將停止計算照片和鏈接的部分作為其140個字符消息的限制。這種變化可能在未來兩週內發生的,知情者不願透露姓名,因為該決定尚未公開。目前,相關鏈接即使Twitter的自動縮短它們,但仍佔用約23個字符。Twitter公司拒絕置評。

It’s a step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.

這是一個仲大的計劃,給用戶者上更靈活使用網站。首席執行官Jack Dorsey今年1月表示,該公司正在尋找新的方式在Twitter上顯示文本,其實驗基於人們如何使用該服務。例如,有些人推較長的文本截及圖,或在其他人文章之後發送許多推文以講一個故事。

Twitter’s 140-character limit was originally adopted because it was a way to send Tweets while fitting all the information within a mobile text message — a common way for sending Tweets when the service debuted in 2006, before the proliferation of smartphones.

Twitter的140個字符的限制最初被採用,因為它是要發出推文時,同時配合手機短信內的傳遞信息的方法 -該發送推文服務於2006年推出,是在智能手機的廣泛使用前的時候。

The company earlier this year considered raising the limit to as many as 10,000 characters. But the quick, concise nature of Tweets has helped set the site apart from the competition. Executives have spent the last few months emphasizing how Twitter is a destination for live events and discussion. Removing the character requirement for links and photos may encourage users to add more media to their posts.

Twitter公司今年早些時候曾考慮提高限制多達10,000個字符。但是推文快速,簡潔的特點,幫助其產品從競爭中脫穎而出。高管們花了幾個月強調Twitter是如何成為現場活動和討論的目的地。刪除的鏈接和照片字數限制需求可能能鼓勵用戶加入更多的媒體到自己的文章內。

Twitter has been making video a priority as part of its push for live events. Earlier this year, the company agreed to pay $10 million to the National Football League for the rights to stream 10 Thursday night games during the 2016 season, people familiar with the matter have said. Twitter is working on more content deals for streaming sports, political events and entertainment.

Twitter一直在以視頻優先作為其推動使用在現場活動。今年早些時候,該公司同意支付一千萬給全國足球聯賽(National Football League)以取得2016年權利賽季週四夜場串流直播的專利,熟悉內情的人們說。Twitter 正在開發更多的運動,政治事件和娛樂串流直播的交易。

Yahoo’s Q3 Earnings Beat Estimates (from Bloomberg)

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(via Bloomberg video : http://www.bloomberg.com/video/yahoo-s-q3-earnings-beat-estimates-mgeUuHi8REK4sN7_vLQitg.html )

Jon Erlichman : Well before we get to earning, will highlight Yahoo! just said that the maximum number of shares in Alibaba we talk so much about it valuable stake in Alibaba that will end up selling as part of the IPO has been reduced. Basically this is a way of them saying, technically, we can be selling a really big chunk of our stake, were technically now gonna able to sell a slightly smaller amount of that stake, almost suggest we are gonna still be long term investors in the business. Alibaba sort of sending that message as well, so that part of the news just crossed. As for the earning, they beat Wall Street estimates 34 cents per share, 33 cents estimate. The revenue basically in line with what Wall Street looking for around 1.08 billion dollars, we say all the time with Yahoo! that the revenue story doesn’t change, generally speaking, the quarterly revenue and that billion dollars range is a lot of money, but the challenge for Marissa Mayer the CEO has to find new ad dollars to better compete with the light of Facebook and Google, couple of trend highlight, the display revenue business, looks like it has been struggling, the year to year revenue, down to a hundred twenty one million dollars, the other part of the revenue is search four hundred and twenty six million from revenue which looks like an improvement, may give us couple of metrics, display ad business, they say the number of ad, they saw in total up from last year, the fight for ad however, a little bit lower, so I think they get a trend you know, it’s challenging to convince advertisers on display ad right now, there’s a lot of competition and headline story probably not a different on from Yahoo!, but the more important story, they are unlikely to sell as many shares as in Alibaba’s IPO. We keep watching

Expedia Shifting Focus to Mobile Bookings (from Bloomberg)

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(via Bloomberg video : http://www.bloomberg.com/video/expedia-shifting-focus-to-mobile-bookings-uWmJb0csSV~a1A_moNZZag.html)

Dara Khosrowshahi : We are thinking about how we develop the Google glass, I think Google glass for us is gonna be more a platform for notification, I think we are continue to using a glass for example to book a trip, but if they had booked the trip for example on the Expedia mobile app, you are gonna get the notices that’s on what gate your flight is, leaving from, whether is it there is a delay or not, we build the technology, so that those same notifications can easily go to a Google glass or someone’s watches etc. so now with the proliferation of devices coming out there, you have to build your technology with very flexible architecture, so that this kind of notices can be send to basically any devices, anyone can imagine out there, you build that architecture, so now is about coding that specific hardware spec, so we like where we are at, I do see we are having a Google glass app, and pretty soon earlier or later.

Jon Erlichman : Interesting, what about the competitive environment right now. Wallstreet is paying attention to a new analytical report from Deschutes Bank, in which it said there is much more tense competition in the US market and it make it concern about your business. How would you describe your competitive market right now on how Expedia fit in to that ?

Dara Khosrowshahi : Well it’s a very competitive market, but it’s a very competitive market because it’s an anonymous market, travel is over trillion dollars global market place out there, there are a number of players out there, I say right now the advantage with all on players, and there is plenty room for one winner there, but company like ourselves over a long period of time, we are gonna gain shares, we have investigate shares, we gonna have great product to gain that kind of share. but we think the long term trend are very very good. And within the overall leisure trend, first part of travel become online, but we see great potential with corporate travel coming online, and we are specially excited about an acquisition, corporate travel tool. A tone of money by driving more user online, consumer business don’t need all an agent, but at the same time, they can get high class services for the really complex travel as well, so we like both of those transformation for long term prospective.

Jon Erlichman : When new technology allow for new ideas or concepts to build and grow. Sometimes, there can be issue, regulatory issue. AirBnB has been a battle in New York, I love to give your take on the AirBnB business.

Dara Khosrowshahi : We think this is a great business, it’s a new way for consumer to bring on new inventory for consumer to use and I think clearly like that new inventory, it’s a fairly small segment consumer out there, but I use the AirBnB to book a Paris vacation for my mum, she’s staying at Paris for a couple week, so it’s a great product to think over a long period of time, the Loft are going to catch up with AirBnB etc. So that’s what I mean, when I say it’s a big market, it’s a trillion market place, you are gonna a lot of companies to succeed, the company like ours, the company like AirBnB, there is one company wasn’t competitor Trirago that we bought, about technology. So we have to be prepare for new entrance and we absolutely think that these new entrance is gonna to grow, gonna grow very big.

Jon Erlichman : So can you give me a sense on that note, How much money did you set aside for potential quickly quickly growing companies that you might be interested in buying?

Dara Khosrowshahi : Well, the most recent example for us Trirago, which is a hotel match software, which we spend over 600 million dollars for majority acquisition of that company, we still partner with the founder, our company is very cash generative, last we have most billion dollars cash flow, so this give us the flexibility to invest both the growing business organically, we also bought back shares, but also acquiring necessarily, so I think all three of those is gonann to play a part for long term growth agenda of the company

What Is BlackBerry Worth? (from Bloomberg)

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(via Bloomberg video : http://www.bloomberg.com/video/what-is-blackberry-worth-_GydioCjS6iBl8wx61Y33A.html)

Deirdre Bolton : What is Blackberry worth ? It’s a big question.

Jon Erlichman : it is, and it is become a bigger question when you know the issue of financing is the real challenge for any of the interest buyers maybe. We know that there is a tentative offer on the table from the larger share holder from Blackberry Fairefax that seems to be we don’t know too much about what Fairfax is doing behind the scene. It seems to be dependent on finding interested party and joining up with that, even today the second largest pension fund in Canada, the head of that pension fund said they prefer to invest in more stable business than business like Blackberry. The other point of this week is the founder of the company Mike Lazaridis is interested potentially doing a deal along one of the other co-founders. But they come back from that financing issue. So Yes, to your point, we start to do some of the part of this business because, it seems like with the bank, there has been interested in exploring all potential options, and if the option is to find the home for different part of the business, what the potent portfolio of Blackberry worth, right, what the IP was for this business, what about this operating system they invest so much time and energy in and to launch their new device called Blackberry 10, and their operating system technology is used in a variety of areas, and then the subscriber based and is still worth a millions, I constant talked about smartphone battle among the globe, the market share breakdown between Android, iOS, Windows and Blackberry, if you were able to, you know, get apart of Blackberry business, maybe you could changed that overall story, but I think this is a very active and fast moving story, and it’s still difficult to say how exactly gonna play out.

135 San Fran Tech Companies Presenting at OpenCoSF (from Bloomberg)

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(via Bloomberg : http://www.bloomberg.com/video/135-san-fran-tech-companies-presenting-at-opencosf-FpThk3_qT3aoGt1bcCCZbA.html )

http://sf.openco.us/

Cory Johnson : There are 135 San Francisco tech companies presenting for the distributed crowded OpenCoSF, San Francisco tech conference, they standing here right now, Emily.

Emily Chang : Thanks for coming guys

Cory Johnson : We are glad to have them, Jon, how biggest crowd it is and OpenCoSF inside out technology company, attend this , go to the company, hard to imagine somebody from San Francisco companies.

Emily Chang : Hey really, here is an interesting model for conference, Jon you really missing now and all the fun up here.

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Twitter goes IPO & Alibaba Said to Hold Off on IPO Until 2014 (from Bloomberg)

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(via Bloomberg video: http://www.bloomberg.com/video/alibaba-said-to-hold-off-on-ipo-until-2014-mluXyNqpR_aL8ybzT_WKUA.html )

Scarlet Fu : me starts with Twitter targeting a billion dollars plus IPO Michael Rogers watch the rate at least a billion dollars in its offering, and plan bankers of 3 and a quarter percent raising less money than Facebook but paying a higher fee rate, all of these according to with knowledge that matter, the road show which promote the deal will probably begin in the last week of October.

Scarlet Fu : Mean time Alibaba is waiting until next year. the Chinese ecommerce giant will go public in 2014 according to people with the knowledge of that matter, the company is moving according to US listing after talk with Hong Kong Exchange broke down by going public next year. Alibaba also gets the chance to engage the success  of Twitter IPO before it starts selling share itself as well

Can Whitman Reverse HP’s Fortunes? (from Bloomberg)

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(via Bloomberg video: http://www.bloomberg.com/video/can-whitman-reverse-h-p-s-fortunes-ra_uhT2SRWe~fojEWn32Iw.html)

Emily Chang: How convincing of she today in terms of the state of her business and her vision?

Alex Gauna: I think she and her other executive did a very good job of acknowledging the problem that HP has, the progress they made, articulating a very clear goals on getting to where they want to be, so I thought that is an encouraging presentation, I can understand why the stock reacted the way it did in additional to her presentation to the financial result that were pretty mature lead or encouraging as well, so I would say overall, it was a solid day and HP has made some solid progress.

Emily Chang: Share with us, 9% so far today, it was a third year on the job though, she said that she will turn the company around in 5 years, she said the company will return to grow next year, so is that 5 years plan, she still on target for that? Is there a new timeline?

Alex Gauna: Well as far as the benchmark that she set for herself and her team, the answer is Yes, and in fact, there are some encouraging development in real time, the company is back to market share leadership in PCs, they are tracking towards another good quarter, for at least you believe the services out there, the track those numbers, and they are doing this while the company that has a halo effect right now. Apple is on track for suffer of their consecutive quarter year over year decline in Macs.

Emily Chang: So what is the strategy? What is her active point, can you understand it? Can you point it down in one sentence?

Alex Gauna: So I think we are removing resources from those businesses that are irreversibly in decline, putting adequate but not too many resources into those businesses that are holding the line and at least in some way constructive to the business and really doubling down with those growth driving the company has in enterprise, in cloud, in enterprise class PCs in the light.

Emily Chang: She talks about new competitor in the PC market, Microsoft, Intel, I mean, they are all struggling, how can they compete with new competitors?

Alex Gauna: I think the good news for HP is that they acknowledge that upfront, this is not an easy fight, waiting right now 5 year turnaround, is not a quick turnaround, and acknowledging that they do have rivals, in Microsoft and in Intel, former partners, isn’t accurate itself in plain field. That’s the first step, understanding what your problem and challenge are, so they can address them in a constructive matter.

Emily Chang: There’s report that she is asking employee to come back into the office and not work from home, remember Marissa Mayer caused a big debate, when she did something similar at Yahoo, is this a smart move? Is what HP need?

Alex Gauna: So I don’t know of that memo really exist or not, but I will say this, in my experience see certain employee at HP as well as some of their rival take certain liberties with the virtual office type scenario, so her calling, her employees to accountability and show up is a very constructive policy, so I hope the memo is in fact true for the sake of the company.

Emily Chang: So where HP gonna to be this time next year?

Alex Gauna: I think it will be still in turnaround mode, I think it will be making progress, I think you will see them advance their cloud strategy, their enterprise strategy, I think you will see them be a bigger force in tablet, especially enterprise tablet, and those are all be good things, they will still be at the top of the food chain in printing.