Google’s Risky Move to Add More User Photos to Ads (from Bloomberg)


(via Bloomberg video :

Emily Chang : Is it a good move or dangerous move ?

Nicholas Thompson : It’s both, I mean it’s inadvertable, and Google makes money selling advertising, they have incredible data from users and they want to be able to using users’ picture and endorsement in front of those users friends, is a great way for their advertisers to get high value in their advertisement, so something Google gonna do is that something that Facebook has sort of done, so yes, it’s a good move they have to do, still get the money from it. It’s also dangerous though, it creaks some people out but Google to it’s great credit has made it’s very easy to opt out, has been pretty clear about what’s happening has told everybody what’s going on, on like what’s facebook has done in the past, but still, lots of the people are gonna opt out, who won’t opt out, so they are gonna to see picture in an advertisement and it’s gonna make them feel very weird because it’s not how they initially intended, whatever they said their company appear to elsewhere.

Emily Chan : Exactly, if you do opt out, you do get a sort of guilty message that said, when you disable the setting, your friends will be less likely to benefit from your recommendations. Nick, Yes, user are given the opportunity to opt out, but what about the people who realize that and don’t opt out simply because they don’t know.

Nicholas Thompson : Right, it’s funny, how do you know Emily, I am guessing because you opted out earlier today.

Emily Chan : no comment.

Nicholas Thompson : The people who don’t know how to opt out, it’s gonna be complicated, some of them will be thrilled, right, they will write little comment in Google+ and they like say Taylor guitar and running shoes, and they will be thrilled their little picture comes out in front of the other friends’ Google+ stream saying, you know, Joe loves A6 cute Taylor guitar, oh I think that’s cool, my pictures going out, my friends are seeing, I love these brand, associate with this brand. Another people will say, wait a second, that’s strange, that’s not what I meant, and wait, so A6 just pay Google money to use my picture of saying something, that’s a little strange too. So it’s gonna be a hard balance, Google gonna be made it for very easy for people to sort of quickly flag something, quickly opt out and so that the people who are frustrated by them are able to back out of it, there’s gonna be some tension.

Emily Chang: How does there compare to move Facebook has made in the past, regarding advertising, is that any different? is that better or more user-friendly?

Nicholas Thompson : Well, the way Facebook used to do, they will just change the term of services and suddenly think you thought you set the private setting is suddenly send to public setting or the thing you thought couldn’t be seen by advertiser, will suddenly see by advertiser. That’s changed, this is the old Facebook, the old Facebook was sort of changed the terms of service and suddenly oh my god what do my picture and my children doing there, ever since Facebook gated by the government, they have been much clearer, so Google is kinda of acting like the new Facebook, not the old Facebook in this case.

Emily Chang : So Nick how impactful it gonna to be? How many people are really using Google+?

Nicholas Thompson : we don’t know, I mean, to Google put out number, and there you know, extraordinary numbers, several hundreds million people are using Google+, some people using Google+ within services itself, other people using Google+ as Google+ login in Youtube, and another partner site, and another part of the Google empire. Google can make it very convincing case that even though you may not know what kind of people using Google+ , it’s growing quite rapidly and like android, it will suddenly take over the world. I personally using Google+ power users, because we use it at the New York all kind of work thing, I like, I like the circle feature and all that but it’s also the case that there aren’t not many people I know who aren’t using this service, so it’s hard to tell, it’s critic you say, it’s waste land and another people who say it’s going quickly pretty cool. So I think the jury still on it.


Is there more to life than money?(Chinese ver.) – Paul Buchheit


A great post from Paul Buchheit which is very inspiring! Don’t Miss it!
– Special Thanks to StephenH to help editing my translation! Thank you very much! –


最近一位好朋友,一位我十分尊敬的 journalist Leona 寫了一篇 “Nerds and Hippies” ,千萬不要錯過。喜歡機器和科技的我,對這些題目尤其喜愛。這也是為什麼我曾很熱衷和很享受籌備了 Hong Kong Web2.0 Startups Gathering 1 及 Hong Kong Web2.0 Startups Potluck Party 2 ,而且那兩次活動很幸運地認識了很多很有夢想和追求的人,那是最令我感到興奮!

最近看了 Paul Buchheit 寫的一篇文 : Is there’s more to life than money? ,十分有共鳴。也許是因為他寫了自己的心聲、生活體驗及對工作理想的感覺,更道出那些Startup Founders 的想法及Web2.0 ,翻譯下來了,與大家分享。


P.S. 誰是 Paul Buchheit? : ]

Is there more to life than money? – Paul Buchheit? (Chinese version)
(P.S. I put the English original text here, please always refer to the meaning from the original text. Thank you Paul for letting me translate it!)

Whenever there is a discussion about joining a startup vs working at regular job, someone will defend the boring 9-5 job by

saying, “there is more to life than money”.

These people are, of course, right. There is plenty of evidence that happiness is only loosely correlated with wealth. People seem to derive a much greater sense of satisfaction from good relationships, and having a sense of purpose and meaning in their life. Money matters too, but not as much once the basic need for food and shelter are addressed, and those aren’t big issues for most people deciding between joining a startup or a big company.

Furthermore, most people who do join startups will never experience a huge payday. Google distributed billions of dollars to thousands of employees, but that was truly exceptional. Even moderately successful startups that eventually sell for $50 million dollars or so will only make a couple of people rich.
此外,大多數加入“科技創業公司“(Startup)的人,是絕不會有獲發高薪的一天。雖然 Google 分派數十億美元給成千上萬的員工,但那其實只是一個例外。即使是比較成功的“科技創業公司“(Startup)最終售價為5000萬美元,那也只是小部分人的富裕。

If all you care about is money, I doubt that joining a startup is the right way to go. You’ll probably make a lot more at a hedge fund, or by becoming a lawyer, or something like that.

Maybe it now seems like I’m defending the boring 9-5 job, but it’s actually just the opposite. Those 8 hours/day are a huge chunk of of your waking life, and don’t forget that you’ll probably also spend a few hours preparing, commuting, and “unwinding”. Even worse, bad or boring jobs can sap our energy, so that at the end of the day all we feel like doing is sitting in front of the tv.
也許,現在看來我好像是在支持著沉悶的9-5工作,但實際上是剛剛相反的。這些每天八小時的工作,佔據了你生活中大部份的清醒時間,不要忘記,你大概也花了幾個小時去準備,乘車,及“放鬆心情” 。更壞的是,討厭和沈悶的工作會吸盡我們的能量,所以,在一天結束的時候,我們唯一想做的事情便是坐在電視機前一整晚。

That’s no way to live, if you can help it. Why surrender such a huge chunk of your life just to get some money? For some people, that’s the only option, but for those fortunate enough to be smart and educated, there’s a better way.

Instead of throwing away your “working hours”, why not make every minute count? Why not find work that you can actually enjoy, work that’s fun and meaningful?
與其浪費你的“工作時間“? 為什麼不珍惜每一分一秒?為什麼不去找一份你真正可以享受,而且有趣和有意義的工作?

Of course that’s easier said than done, but it’s not impossible.

For reasons that will have to be left for another post, the structure and systems in big companies tend to make work meaningless and life unpleasant, at least for me. Of course smaller companies can be awful too, but they have a greater potential to be good.

If your job isn’t working for you, if it isn’t making you happy and energized, then why are you still there? I can’t guarantee that you’ll find something better, but perhaps you should at least try something new. Don’t just give up on life.

I truly enjoy writing code. I love creating new products and features. I like getting feedback from users and finding ways to solve their problems. I like the game of business. I like helping people. Of course there is always some amount of unpleasant work that must be done, but that can be contained (my rule is that work should be no more than 10% awful).
我是真的享受編寫程式,我也愛創造新產品和新的功能。我喜歡獲得用戶的意見,並設法解決他們的問題。我喜歡商業運作的模式,我也喜歡幫助別人。當然,始終會有些不可推卻的工作仍是會做得不很愉快,但那是可以接受的(我的原則是,工作中不愉快的部份不可以超過百分之十) 。

That’s why, even though I don’t financially need to work, I choose to work (and end up staying up until 4am pushing new code). It’s why we created FriendFeed, to have a great place to work, a place where we can build great products and have happy users. Of course I’d also like to earn a few billion dollars, and I plan to make all of our employees very wealthy, but that’s more like a bonus. I don’t believe that you can be happy and make great products and treat your users right if all you think about is money.
這也就是為什麼,儘管我在財政上並非需要工作,我仍然選擇要工作(並坐在案前編寫程式直到早上4點鐘) 。這也是為什麼我們創造了FriendFeed ,有一個很好的工作地點,一個我們可以建立極佳的產品和開心的使用者的地方。當然,我也同樣希望能夠賺取數十億美元,而我的計劃是要能夠讓我們所有的員工都非常富裕,就像發花紅一樣。但如果你所在意的只是金錢的話, 我並不相信你可以擁有真正的快樂,你不能製造出優秀的產品和善待你的用戶。

There’s more to life than money.

My first Google pay-stub (including note from Heather). Money isn’t everything, but this zero-dollar check did make me a little nervous.
我的第一張 Google 支薪存根(包括 Heather 的紙條) 。金錢並非一切,但這張零美元支票確實令我有點緊張。